Stars' showdown on Airtel
Indian batting ace Sachin Tendulkar (left) and Bollywood superstar Shah Rukh Khan pose for photographers to mark the end of the Airtel Showdown campaign in Mumbai, on Monday.
The event was marked by the launch of 'King Khan's Den' by Tendulkar and 'Master Blaster's Pavilion', which was inaugurated by Shah Rukh.
Airtel customers can now interact with the two superstars by just sending a SMS.
"The Airtel showdown is an opportunity for me to be a part of a day of action and entertainment away from the cricketing field," said Tendulkar, who is recovering from an elbow injury.
Photograph: Jewella Miranda