Kannada actor-director 'Crazy Star' Ravichandran has the habit of creating a huge hype for all his movies.

His latest film, Aham Premasmi, which launched his brother Balaji as the hero, was said to be the first digital Kannada film. The audio cassettes were marketed through the cable networks in the state.

Ravichandran's films have their own brand value because he is very focused and also presents his heroines beautifully. He also has a penchant for state-of-the-art technology.

By any standards, he has proved himself as a master technician. His movies transport viewers to a world of fantasy, gloss and extravaganza.

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Aham Premasmi does not boast of a powerful story like some of his other movies. The story of a poor college boy -- who, however, sports designer wear -- in love with a rich girl is not new. And plots where the girl's father is the spoilsport have been done ad nauseam.

But what is unique in Aham Premasmi is the packaging -- great visuals, great songs, ample skin show and superb stunt sequences.

Other than that, you will not even remember the name of the lead characters in the film. It is a Ravichandran movie, and it is his craft that lingers in the viewer's mind.

Balaji, a poor orphaned boy, has unusual dreams. The God of love (played by Ravichandran himself) challenges him in his dreams. The God tells Balaji -- who vows not to fall in the romance trap -- that love is inevitable.

Maybe because Gods are always right, Balaji falls in love with the college bomb shell, played by Aarti Chhabria [Images]. The fun-loving and very popular girl announces she is ready to marry anyone who fulfils five conditions -- including kissing her without revealing his identity or if someone can reveal the location of a mole in her body. Balaji fulfils her conditions.

But the girl's father steps in the way when they prepare for marriage.

Balaji proves that he is hero material in the song and fight sequences. Aarti looks fabulous on screen. Her skin show, surprisingly, does not look vulgar. It might be the best film she has done so far. The other actors have performed adequately. But it is comedians Sharan and Ganesh who get full marks.

Ravichandran's music is a strong point of the film. Aham Premasmi has turned out to be one of his best films.