In other words, investment is 'the act of committing money or capital to an endeavour with the expectation of obtaining an additional income or profit.'

Essentially, it's a different way to think about how to make money. Of course, to decide which investment vehicles are suitable for you, you need to know their characteristics and investing objective. Debt market, bonds, mutual funds, equities, insurance, cash, gold, real estate and home loans.

Investing is a conscious decision to set money aside for a long enough period in an avenue that suits your risk profile. The options for investing our savings are continually increasing, yet every single investment vehicle can be easily categorised according to three fundamental characteristics - safety, income and growth - which also correspond to types of investor objectives.

While it is possible for an investor to have more than one of these objectives, the success of one must come at the expense of others. Here we examine these six types of objectives, the investments that are used to achieve them and the ways in which investors can incorporate them in devising a strategy.

Safety
Perhaps there is truth to the axiom that there is no such thing as a completely safe and secure investment. Yet we can get close to ultimate safety for our investment funds through the purchase of government-issued securities in stable economic systems, or through the purchase of the highest quality corporate bonds issued by the economy's top companies.

Such securities are arguably the best means of preserving principal while receiving a specified rate of return. The safest investments are usually found in the money market and include such securities as Treasury bills (T-bills), certificates of deposit, commercial paper or bankers' acceptance slips; or in the fixed income (bond) market in the form of municipal and other government bonds, and in corporate bonds.

It is important to realise that there's an enormous range of relative risk within the bond market: at one end are government and high-grade corporate bonds, which are considered some of the safest investments around. At the other end are junk bonds, which have a lower investment grade but possessing more risk than some of the more speculative stocks

Liquidity
Common stock is often considered the most liquid of investments, since it can usually be sold within a day or two of the decision to sell. Bonds can also be fairly marketable, but some bonds are highly illiquid, or non-tradable, possessing a fixed term. Similarly, money market instruments may only be redeemable at the precise date at which the fixed term ends.

Inflation
One needs to invest wisely to meet the cost of Inflation. Inflation causes money to lose value because it will not buy the same amount of a good or a service in the future as it does now or did in the past.

For example, if there was a 6 per cent inflation rate for the extra 20 years, a Rs 100 purchase today would cost Rs 321 in 20 years. Remember to look at an investment's 'real' rate of return, which is the return after inflation.

The aim of investments should be to provide a return above the inflation rate to ensure that the investment does not decrease in value. For example, if the annual inflation rate is 6 per cent, then the investment will need to earn more than 6 per cent to ensure it increases in value.

Income
The safest investments are also the ones that are likely to have the lowest rate of income return, or yield. Investors must inevitably sacrifice a degree of safety if they want to increase their yields.

This is the inverse relationship between safety and yield: as yield increases, safety generally goes down, and vice versa. Most investors, even the most conservative-minded ones, want some level of income generation in their portfolios, even if it's just to keep up with the economy's rate of inflation.

But maximising income return can be an overarching principle for a portfolio, especially for individuals who require a fixed sum from their portfolio every month.

Growth of Capital
Growth of capital is most closely associated with the purchase of common stock, particularly growth securities, which offer low yields but considerable opportunity for increase in value.

Blue chip stocks, by contrast, can potentially offer the best of all worlds by possessing reasonable safety, modest income and potential for growth in capital generated by long-term increases in corporate revenues and earnings as the company matures.

Tax Optimisation
An investor may pursue certain investments in order to adopt tax minimisation as part of his or her investment strategy. A highly-paid executive, for example, may want to seek investments with favourable tax treatment in order to lessen his or her overall income tax burden.

Making contributions to an IRA or other tax-sheltered retirement plan can be an effective tax minimisation strategy. By far, tax-saving is the most compelling reason for investors to set aside money for the long term. 

TAX OPTIMISATION
Particulars	Return	Safety	Volatility	Liquidity	Convenience
Equity	High	Low	High	High	Moderate
Bonds	Moderate	High	Moderate	Moderate	High
Co. Debentures	Moderate	Moderate	Moderate	Low	Low
Co. FDs	Moderate	Low	Low	Low	Moderate
Bank Deposits	Low	High	Low	High	High
PPF	Moderate	High	Low	Moderate	High
Life Insurance	Low	High	Low	Low	Moderate
Gold	Moderate	High	Moderate	Moderate	Gold
Real Estate	High	Moderate	High	Low	Low
Mutual Funds	High	High	Moderate	High	High

Each of these vehicles has positives and negatives. The point is that it doesn't matter which method you choose for investing your money, the goal is always to put your money to work so it earns you an additional profit.

If an investor desires growth, for instance, he or she must often sacrifice some income and safety. Therefore, most portfolios will be guided by one pre-eminent objective, with all other potential objectives occupying less significant weight in the overall scheme.

Choosing a single strategic objective and assigning weights to all other possible objectives is a process that depends on factors like the investor's temperament, his stage of life, marital status, family situation etc. Even though this is a simple idea, it's the most important concept in the current scenario to understand.

The writer is head of financial planning at Sykes &Ray Equities and can be reached at kairav@sre.co.in