ABN Amro Bank is aiming at 50% growth in consumer banking, and plans to enter the housing segment shortly.

"We will launch housing loan schemes shortly with attractive interest rates," head of consumer banking Nitin Chopra said on Wednesday.

He added the bank is eyeing a 50 per cent growth in consumer banking segment, especially after the launch of a new scheme -- Creditline.

ABN Amro Bank's consumer banking business amounted to Rs 2,000 crore (Rs 20 billion) last fiscal.

The new scheme offers slab-based interest rates, which gets reduced with increasing loan amount, he said.