Market research organisation C fore conducted the survey to rank top B-schools in India for Outlook.  

For the purpose of ranking, B-schools were segmented into four broad categories -- government/public-sector-funded autonomous institutes, private, sectoral (dedicated to certain subjects only) and university departments.

The B-Schools that offered one-year programmes like Indian School of Business (Hyderabad) and Great Lakes in Chennai were not included in the survey.

The survey was open to all B-Schools in India at site www.indiabschools.com where a questionnaire designed for the survey could be downloaded.

Invitations were also sent to over 700 B-Schools to participate.

In all 216 B-Schools participated in the survey.

The validation exercise was carried out by a special team which cross-checked the data by asking for necessary documents like appointment letters, balance sheets, annual report etc. Veracity of information was also checked by 'mystery shopping' method.

The objective scores were obtained by evaluating B-Schools against the following five broad parameters:

1. Intellectual capital
2. Placement performance
3. Infrastructure and facilities
4. Industry interface.
5. International linkages

These were further divided into sub-parameters as shown in the table. The marks were allotted to a B-School against a particular sub parameter by normalising against the topper for that parameter. For example: if marks for median salary were 70 and the highest median salary offered at any institute irrespective of the category is 13 lakhs per annum, then marks allotted to an institute, where median salary offered was Rs 3 lakhs per annum, would be  3/13*70 = 16.15. 

The satisfaction survey of recruiters was conducted online at  www.indiabschools.com. Seven hundred and thirteen of them participated. The recruiters were asked to rate the graduates of the B-Schools they were familiar with against six parameters namely effectiveness in application of knowledge of subject/skills, analytical skills, communication and presentation skills, creativity, proactive attitude and ability to work in team.

A perceptual survey was also conducted among faculty members of different B-Schools, who were asked to rate the B-Schools that they were familiar with on a ten-point scale against different parameters like intellectual capital, industry interface, infrastructure and placements. The rating that they gave to their own institute was not considered.

The detailed methodology is available at site www.indiabschools.com.

Weightages (%)

PARAMETERS	WEIGHTAGE (%)
Placement Performance	21
Intellectual Capital	23
Industry Interface	19
Infrastructure & Facilities	19
International Linkages	8
Recruiters Satisfaction Survey Score	10

PLACEMENT PERFORMANCE	MARKS
% Student Placed	50
ROI Index (Average Salary / Fee)	70
Median Salary	70
Maximum Salary	70
Minimum Salary	70
Faculty Perception	70
TOTAL	400
(%)	21

INTELLECTUAL CAPITAL	MARKS
Books Published (2006-07)	50
Papers Published in Indian Journals (2006-07)	50
Papers Published in International Journals (2006-07)	100
No. of Cases Authored (2006-07)	20
Journal	20
Doctoral Programme	20
No. of Permanent Faculty sent to international Seminars/ Conferences  (2006-07)	20
Faculty / Student Ratio	30
Faculty with more than 5 years Industry experience / Student Ratio	20
Faculty with PhD / Student Ratio	20
Faculty Perception	100
TOTAL	430
(%)	23