What: The Indian Institute of Management, Indore, announces the commencement of the seventh edition of the Global L'Oreal e-Strat Academic Challenge, an online business simulation game.

Details

~ This international competition is open to undergraduate and MBA students in their final two years of university or business school.

~ The six months long global competition will be hosted under the auspices of the Entrepreneurship & Consulting Club between November 2006 and April 2007.

~ Prof. Scalem is the coordinator of the L'Oreal Academic Challenge 7^th edition at IIM-Indore.

~ The game simulates the actual challenges faced by global cosmetics firms.

~ The participating teams have to formulate strategy for the same and arrive at critical decisions such as those of pricing, production volume and capacity, research and development, marketing, advertising and brand positioning.

~ The game is divided into six rounds and participants are required to make over 150 pivotal decisions during the course of the game.

How to register?

~ To register and for more details, visit http://www.e-strat.loreal.com/_int/_en/index.aspx.

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