If this is true (actually we don't really care), it's the cheekiest act in recent times!

Apparently ex-TV-actor and current-craving-to-be-film-actor Rohit Roy (inset) pinched the prized butt of former Miss India Dia Mirza [Images].

The two were at staying at Hotel Taj Village, Goa [Images], as they were shooting for Sanjay Gupta's Alibaug. Dia hit the swimming pool and Rohit joined her. Later when Dia was getting out of the pool, Rohit swam from behind and pinched her butt! The shocked actor left the pool in tears.

Rohit's wife, Mansi was also at the hotel.

Worse, Rohit continued to chat with Dia as though life was at its best. The furious actress demanded an apology, and the actor refused it, pretending to be in complete denial of any such incident occurring.

Come on, are you kidding yourself? Asking a celeb to come clean about his shady acts in public? Instead, this is where you need to be using those seven-inch stilettos!

What's really pitiful, is that even someone as 'famous and recognised' as Dia has to bare the brunt of such unwelcome advances. In Bollywood it's 'survival of the most connected or the most brazen', and Dia doesn't make the cut in either category.

This incident will soon blow over, and Mr Roy and his kind will only get encouraged to become repeat offenders. Can you imagine how differently the events would have unfolded if the woman had been either a Kapoor or our home-grown Rakhi Sawant [Images]. Rohit Roy would have been wiped off the annals of Bollywood by now.

To his wife Mansi: Honey, high time you got a lawyer on speed-dial!