The format couldn't be simpler: sing a song starting with the last letter of the last song.

But Antakshari is a nation-wide phenomenon, and Colgate Maxfresh Antakshari -- The Great Challenge, aims to hit a good note among musical shows on TV.

The show, produced by Gajendra Singh, has always been a success and its latest avatar for Star One promises to pack even more excitement.

The first episode on Friday, February 9, will be introduced by none other than Shah Rukh Khan, joining hosts Annu Kapoor and Juhi Parmar. Singer Shaan will also be a part of the merrymaking.

Colgate Maxfresh Antakshari will be telecast Friday-Sunday at 8pm, on Star One.